Internationalization
 From the 1950, the automobile ceases to be a privilege of only the United States and some European countries. Sweden, which was previously isolated automotive market begins an opening; proposes Volvo PV 444 in 1947, the first sedan Swedish international vocation. The manufacturer Saab is the same. Subsidiaries of American and European car manufacturers locate in different countries of the South and particularly in Latin America. The Volkswagen Beetle is thus produced in Brazil from 1956. Holden is the brand created in 1948 by General Motors to conquer the Australian market, including in producing automobiles specific pays.
Japan, meanwhile, begins to rise slowly, producing its first large series models. To catch up, some manufacturers are partnering with Western companies. The American statistician William Edwards Deming to develop methods of quality management which will subsequently the success of the industry japonaise. |
Post a Comment